The Poke Paradox
“When there’s a bowl of popcorn in the middle of the table, we think, I’m gonna eat two bites. Then we eat the whole bowl,” said Jennifer Bushman, founder of Route To Market and director of sustainability at the Bay Area seafood chain Pacific Catch. “That is human. That’s how we consume.” Seconds later, we order the poke burger (among other things). Because of course we do.